One of my preoccupations since joining Exvisu has been how to use visual representations of data to provide valid and easy-to-explain recommendations to help our clients make strategic decisions. The most important element must always be the validity of the presentation of the data itself - eye candy that isn’t accurate is misleading - but that doesn’t mean it can’t look good as well. visualcomplexity.com is a great resource that clearly demonstrates the advances that have been made in this area.