It has been nearly a month and a half since the latest installment of Webcom in Montreal; however, the study we did and passed around at K3 Media’s conference booth was just too interesting to let lie…

Working with Aleece Germano, we produced a report and found many insights into how people use and perceive BareMinerals makeup, a top-selling foundation in the US from BareEscentuals.

Aleece is an internet consultant with 8 years of experience in the cosmetics industry. She’s also a musician, an event organizer, and luckily for us, our neighbour at Station C. Yet more proof that Station C is more than just a beautiful co-working space - it is a spawning ground for new ideas and a crossroads of top notch Web 2.0 artisans.

The results of our research were very interesting, to say the least. A hint: just because something is organic doesn’t mean you should put it on your face.

Download our BareMinerals blogosphere graph and lexical analysis fact sheet here.