Branding and positioning are critical issues for all businesses. More and more, the blogosphere can play an important role in learning about the public opinion about companies and their products.

Exvisu’s methodology is extremely useful for businesses that must define and analyze the position of their products in the marketplace and the quality of their brand.

The following is a sample of some of the questions Exvisu can help you answer:

• What are the positive and negative attributes that are most often associated with a company’s name or products?
• What themes are most often associated with a business? How - and how much - are these themes discussed? How has this evolved over time?
• How should a business, product, or spokesperson be positioned in the market with respect to either competitors or partners?
• What is the audience for your products and spokespeople? What kind of reactions are they generating?
• Who are the opinion leaders in the blogosphere related to your organization, products, and concepts?

Exvisu’s analyses will answer these or other questions, and our research is accompanied by strategic recommendations. We also offer leaders the tools to help them establish and develop their new media presence, whether using blogs, virtual communities, or other techniques.

If you have other issues to address than these, let us know.