Brand image and popularity doesn’t only concern consumer products companies – any organization or institution that presents itself to the public can benefit from learning more about the resonance of its ideas and spokespeople in the blogosphere and in the media.

Some of the questions that Exvisu can help answer include:

• What are the positive and negative attributes most often associated with a person or an issue?
• What themes or issues are most often identified with a particular leader? How, and how much, are these issues discussed? How do such perceptions and their importance evolve over time?
• How should a leader or a group position itself relative to either partners or competitors, both in terms of ideas and qualitative perceptions?
• What are the target audiences for your ideas and the spokespeople who communicate for you? What kind of reactions are they generating in the public?
• Who are the opinion leaders in the blogosphere related to an organization and the issues that are important to it?

Exvisu’s analyses will answer these or other questions, and our research is accompanied by strategic recommendations. We also offer leaders the tools to help them establish and develop their new media presence, whether using blogs, virtual communities, or other techniques.

If you have other issues to address than these, let us know.